Why don't blogging platforms let you own your content?

I've been blogging for more than 2 years, and I have constantly been searching for the platform that feels right. I started with Blogger, moved to Wordpress, and finally ended up with Jekyll.

None of them do exactly what I want, but using them has enabled me to figure out what it is I want:

  • Content ownership -- Blogging is all about my content, not the platform. If I want to take my content and move to a different blogging service, there shouldn't be any hassle.
  • Version control -- Content is always evolving. Things get revised, links get updated, and so on. I should be able to track every change made to my blog, and undo it if needed.
  • Scalable deployment -- Some days I get 40 hits, and some days I get thousands of hits. My site needs to be rendered to users no matter how much load it is under. Ideally, the site will be hosted independently of other sites.
  • Extremely easy to use -- I get in the mood to blog a lot, but nothing kills the mood faster than having to navigate a million menus. If I want to just write, the platform should get out of my way.
  • Fully customizable -- On the other hand, some times I want to tinker. The interface should be simple, but if I want to change anything about my blog, I should be able to.

I evaluated a lot of services when I setup a blog recently. Ghost and Silvrback were the two that were closest to my requirements, but they didn't hit all of them. Most difficult for me were the lack of version control, content ownership, and full customization.

In the absence of the "right platform," I decided to make affirm. I hope you like it!

-Vik Paruchuri